Speaker Profile
Book Abir for Your Event
Abir Syed
Abir Syed, CPA, is the Co-Founder of UpCounting and a seasoned finance professional with experience as a fractional CFO for multiple DTC brands.
Biography
Abir Syed is the Co-Founder of UpCounting, a firm dedicated to helping eCommerce founders transform financial insights into strategic growth.
With deep expertise in the unique challenges faced by DTC brands, he and his team have supported companies like Obvi, Manmade, and Bambu Earth in optimizing their accounting for smarter decision-making.
Beyond UpCounting, Abir has played a key role in securing over $50M in funding as a VP of Finance and continues to serve as a fractional CFO for multiple DTC brands. A CPA by training, his true passion lies in developing financial strategies that drive marketing success.
Social Accounts
Abir, CPA-ish
Abir Syed, CPA
Abir, CPA
Expertise
eCommerce / Paid Advertising / Risk Management / Growth Marketing / Performance Marketing / Financial Forecasting / ERP Implementation / Financial Modeling
More info about UpCounting ⤵️

The Elite Accounting Firm

UpCounting is a premier accounting firm specializing in comprehensive financial services tailored for eCommerce businesses. By consolidating diverse expertise under one roof, UpCounting streamlines operations for eCommerce brands, eliminating the complexities associated with accounting and bookkeeping. Featured in To know more about UpCounting services, visit the website.

Why Have Abir as Your Speaker
Comprehensive eCommerce Expertise
As the Co-Founder of UpCounting and as a Performance Marketing Expert for several eCommerce brands, Abir possesses a deep understanding of the financial and marketing frameworks essential for scaling online brands.
Engaging and Educational Speaker
His ability to demystify complex financial concepts makes him a sought-after speaker.
His participation in the “Build a Financially Sound eCommerce Business” panel at Ecom North 2024 showcased his talent for conveying critical financial strategies to a live and diverse audience.
Proven Track Record in Revenue Optimization
Abir has a history of delivering actionable strategies that drive profitability.
At Motion’s Creative Strategy Summit, he provided a step-by-step walkthrough on how creative strategy can improve contribution margins, directly impacting profit, rooted in his extensive experience and proven success with eCommerce brands.
Diverse Media Presence
Beyond live events, Abir shares his expertise through various platforms, including podcasts and webinars. His appearance on the “Pitstop with Sarah Levinger” podcast, where he discussed scaling Amazon operations, showcases his ability to educate the eCommerce community through diverse and engaging formats.
Past Events & Collaborations
Leading Industry Events
Featured speaker industry events delivering insights to audiences of 500+ industry professionals.
eCommerce Workshops
Conducted specialized workshops, sharing insights and technical knowledge on leveraging creativity to improve financial metrics.
Media Appearances
In podcasts and articles, Abir shares insights on data-driven strategies, leadership, and marketing for business growth.
Bad Books, Big Problems: Avoid the Hidden Risks Lurking in Your Financials [read]
How Creative Strategy Can Improve Contribution Margin With Abir Syed [watch]
The Most Important Financial Metrics Every Digital Marketer Needs [watch]
Accounting and Digital Marketing for Ecomm [listen]
Mentioned in Why $19 Is Apple’s Favorite Price for Accessories" by Wall Street Journal
How can you scale Amazon in a way that makes your accountant happy? [listen]
Build a Financially Sound eCommerce Business with Nima Sotoadeh, Abir Syed & more [watch]
Counting on Success: The Importance of E-Commerce Accounting [​listen​]
Breaking the Mold: Why Market Credibility is the Secret Sauce with Trueform [listen]
Mentioned in Inventory Costs: How to Calculate & Reduce Them (Plus 10 Mistakes to Avoid) [read]
Bring eCommerce Growth Expertise
to your Next Event
Abir brings transformative insights and actionable strategies to every stage. Whether your audience is seeking to scale revenue, optimize profitability, or simplify financial complexities, Abir delivers dynamic, engaging sessions that leave a lasting impact.
Invaluable DTC Expertise
Relatable & Practical
Dynamic & Engaging
Contacts
Reach out today to book Abir for your next event.